Rock the Retro New Branding




I have been thinking about doing this for a while - Rebranding my little side project of Rock the Retro Vintage Styling and Photography.

I only ever planned to do this for a bit of fun on the side for the duration of this year as I will hopefully be Secondary Teaching next year and wont have so much free time to play dress ups. It seems a bit silly rebranding something as its coming to the end of its projected life but at the end of the day I like doing it. I have no graphic jobs on at the moment and a bit of free time on a 9 hour car trip to and from Adelaide ... so why not.

When I first did my branding I didn't really know my "style" or what direction the photos would go, which makes it hard to brand. Sometimes its nice to find your direction before you start branding a project, it lets you explore your style first before place into concrete your vision.

My photos and styling are taking on a softer look - light  - slightly blown out and "Frankie" magazine like. My last collection "The romance collection" is defiantly developing a particular style and towards the end of the collection I got to play with some eerie, darker and more moody pictures which can only be explored when taken outside and not with the inside white background. I hope to play with some more images like these.

To create the graphic I used my iPad and an app called "Sketch Book Pro" for the first time. I then transferred over to photoshop and then into illustrator. Quite a path of programs but using the combination of technologies sure did make it easy. 

I have been a little quiet on the blog of late - sorry about that - but I have felt a little burnt out after the last semester of uni. Not counting or anything but I have four more assignements and one three week prac before I am done with study F.O.R.E.V.E.R!!! My artist in residence at Wynyard high starts next week and I am really excited to get my teeth into working with these students. I can't wait to share that experience with you so hopefully I get a bit more enthused to blog about it.
Mxo

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Michelle Walker is a Tasmanian born creative. An Artist for life, Visual Arts Teacher, Graphic Designer, Photographer, Hairdresser by trade and mother to two beautiful children.

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