So I have done it. I have booked in a time and date to conduct this blogging for beginners workshop. I am going to focus on branding and marketing (arts branding and marketing in particular), developing a first blog and basic instruction for tackling social media. Living as an artist in our regional location makes it very important to get yourself out there as much as possible. I want to take the fear away from people and empower themselves to really make a go out of their craft. Knights in shiny armor are indeed a fairy tale.
Especially when events like this happen to the makers of our region. This happened without any public consultation and will devastating for our arts community. It is not simply good enough to sit there and take it - to mope around waiting to be discovered. People must be pro-active in their marketing. It is not selling out. To continually work for free as an artist and not be active in your personal development is a down right idiotic approach - revolution of your personal image, time and space is a must.
This workshop is focussed on those at the beginning of their marketing and branding. Those more advanced in blogging would not get as much out of it. I want to take the fear out of peoples first attempts into social media and hopefully they can continue to advance from there. It will be a solid foundation to grow from.
Another reason I have been developing this program is to use with my students at Wynyard High when I start my Artist in Residency there in July. The residency is all about branding - marketing - designing - refashioning and giving the learners a chance to make it in the world in a regional location. As I was researching and talking to people I found that more than a high school student could do to have with this information - hence the workshops.
As I was putting together the topics I found I needed a presentation platform to present from. My powerpoint program no longer ran on my new Mac computer. I found this brilliant FREE one online called Prezi. It is so much better that powerpoint, I suggest everyone making a presentation have a look at it - from students to professionals. It's fantastic.
So till next time - what challenges do you face in your location that can be overcome through blogging? I'd be interested to know.